Talking Points

Overview

Remodel RE/MAX: No Open House on Stolen Land! is a campaign to stop RE/MAX International Corporation from its current practice of selling properties within illegal Israeli settlements in the Occupied West Bank. RE/MAX, one of the largest real estate agencies in the world, boasts in its ethics statement that “its affiliates shall undertake to eliminate any practice...which could be damaging to the public." However, its franchise RE/MAX Israel sells Jewish-only settlement homes on confiscated Palestinian property. These settlements have displaced thousands of Palestinian families in the West Bank and are in direct violation of international law.

As committed peace advocates, we understand our responsibility to hold international corporations accountable for their actions. RE/MAX International must cease profiting from the ongoing, violent dispossession of Palestinians and revoke franchise licenses from those branches selling in these settlements.

Join CODEPINK in pressuring RE/MAX to stop profiting from stolen land!

About RE/MAX

RE/MAX International holds contracts with franchises worldwide and offers its influence, training, and branding to its franchises. RE/MAX Israel is one of these franchises, owned by Bernard Raskin and operated in Jerusalem in an office called RE/MAX Vision. RE/MAX International advertises the settlement properties of RE/MAX Israel on its website: Through its franchise system of operations, RE/MAX International draws 1 percent profit from sales in the Israeli settlements.

Established in 1995, RE/MAX Israel boasts that it is the largest network of real estate agencies in Israel with over 100 branches; on its website, it refers to itself as "the number one company in Israel." RE/MAX Israel's base of operation is in the settlement of Ma'ale Adumim. RE/MAX offers properties in all the major West Bank settlements, including: Adam (Geva Binyamin), Beit Arye, Beit El, Giva'at Ze'ev, Ma'ale Adumim, Oranit, Salit, Sha'arei Tikva and Zufim. In occupied East Jerusalem the company markets and rents properties in the settlement neighborhoods of Gilo, Har Homa, Ramot, The French Hill and Pisgat ze'ev.

RE/MAX International and RE/MAX Israel profit from the continued dispossession of Palestinians. Put simply, RE/MAX is an occupation profiteer!

Campaign Details

In September of 2014, RE/MAX: No Open House on Stolen Land sent letters to the international CEO and the Chairman of the Board calling on them to cease the sale of settlement properties.

Having received no response, we launched a campaign with the following components:

  1. Organize Agents: Encourage RE/MAX franchises and real estate agents to sign a letter to the international headquarters urging the company to stop selling homes in illegal settlements. 

  2. Outreach to Shareholders: RE/MAX is a publicly traded company. We will encourage shareholders to pressure the company to drop settlement homes; we will purchase shares in order to attend meetings and introduce shareholder resolutions; and we will organize protests outside shareholder meetings.

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